Business Plan. Is it just me, or have these buzzwords been thrown around more than confetti at a New Years Eve party? 🎉

But let’s get down to the nitty-gritty of things. It’s true, a master plan is perhaps one of the most essential documents to the success of entrepreneurs. 🕵️‍♂️

It provides a clear road map of goals and achievement, informing every single step you make on your journey to securing investors, making marketing decisions, building a brand, and so forth. A business must include: the people, the opportunity, the context, and the potential risks and rewards. These four factors are critical to the success of a new venture. 👀

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